Client
Darwin, Citimark & Magnum
Services
Brand Identity
Agency
Analog Design, Vancouver BC
Weston Place is your sense of place. Tucked gently into the core of West Vancouver, it’s a community that celebrates the big things, the little things, and the important things. It’s living close to family and embracing valuable time with grandkids regularly. It’s having a first-class recreational facility across the street from your home. It’s living on a green street with epic views of oceans and mountains. It’s knowing your neighbours and meeting them on the rooftop garden. It’s all of the little details that remind you that you did it… you made something special of this life… and it continues to bear fruit.
Mood & Tone
It is important to set the right mood. The goal is to adopt a “fly on the wall” approach, using documentary-style photography that fosters a sense of inclusion and allows viewers to immerse themselves into West Vancouver.
Colour Story
The Weston Place palette draws from a modern selection of neutral and warm tones that emulate feelings of comfort and calmness. They are also indicative of nature’s textures, which play a large role in West Vancouver’s environment.
Graphic Inspiration
Drawing from the idea of creating warmth and play, inspiration was found in the use of high contrast, duotones, supporting iconography and photography that instilled a sense of leisure and free spirit.
