Client
Truly Fare
Services
Brand Identity
Agency
Kaizen, Belfast Northern Ireland
Truly Fare was rebranded to better highlight Ireland’s relationship with garments, the 300+ year legacy in linen production, and its importance to history. Truly Fare is a children’s school uniform and special occasion outfitters, located in Belfast Northern Ireland—The heart of the linen industry. Truly Fare offers families throughout the island of Ireland fabric goods deeply seeded in tradition, quality, and expertise.
Mood & Tone
The mood and tone exude tradition and timeless craftsmanship with a touch of scholarly charm. This embodies a sense of classic refinement and enduring quality, aligning beautifully with Truly Fare’s emphasis on Northern Ireland’s rich textile history.
Colour Story
Truly Fares’s palette creates a delicate balance between contemporary and heritage inspired by timeless, organic, and youthful colours. The signature natural blue accent colour is a nod to the flax plant flower.
