Client
Outerbounds
Services
Brand Identity
Agency
Kaizen, Belfast Northern Ireland
Outerbounds is a free-spirited nomadic coffee company in Northern Ireland. It was Outerbounds goal to position themselves in the purest cult-like coffee market. Their identity tells the story of adventure and the thirst to reach new horizons, to “go beyond your limits” as the tagline suggests. The overall design is a traditional Pacific-Northwest aesthetic, however, this concept is unique and fantasised in the U.K. and E.U. The colour palette is a vibrant take on nature and youth. These colours are trendy without being obvious and overused. The blue represents the deep mystery of night and the orange represents the energy and wanderlust of day.
