Client
Genoa Café Newry
Services
Brand Identity
Agency
Kaizen, Belfast Northern Ireland
Ciao From Genoa Is a spin-off of the original cafe that opened in 1910 in the same community. Ciao wanted branding done for their new seaside location. The Identity is a blend of trendy and traditional. The letterforms in the brand mark are bold and rich, just like the products sold by the cafe. The interesting serifs and counters are a nod to traditional European design. The supporting statement keywords “Indulge, Nourish, Satisfy” are accompanied by their Italian translations “Concedersi, Nutrirsi, Soddisfarsi” to keep with its authenticity and an extra piece of interest through education.
Mood & Tone
To visually convey the brand identity essence “Indulge, Nourish, Satisfy” with intimate shallow depth-of-field visuals of cafe scenes and moody food while feeling a part of a rare, quiet moment in time that is all yours to enjoy and savour.
Colour Story
Ciao’s colour palette is deep and rich, the two colours are associated not only with espresso and crema but vanilla and chocolate gelato.
Graphic Inspiration
Inspiration came from wanting the identity to have a personal touch, to be just as handmade as the products sold in the cafe, and to feel rooted in minimal European design yet have a playful contemporary edge.
