Client
Ashton Recruitment
Services
Brand Identity
Agency
Kaizen, Belfast Northern Ireland
Ashton Recruitment est. 2004 is a female lead and family-owned recruitment agency in Belfast, Northern Ireland. Ashton required updated branding that got their USP and the sectors they operate in across. Ashton’s USP is their communication, whether it’s supporting their candidates after placing them in a job or being at the end of the phone when their clients have an out-of-hours staffing emergency, being accessible, adaptable and open to a conversation is at the heart of their work.
Mood & Tone
During the discovery phase, it became clear that Ashton needed to maintain a sense of sophistication while incorporating vibrancy and momentum. As a company primarily serving the traditionally blue-collar sector in the Belfast area, Ashton sought visuals that would reflect this focus and resonate with their target clientele.
Colour Story
The Ashton palette combines deep cool tones with vibrant purples, creating a harmonious blend that conveys trustworthiness and optimism. This colour scheme is designed to instill confidence in both employers and prospective employees while maintaining a calming, reassuring atmosphere—like a gentle reminder that their recruitment needs are in capable hands.
